The Nike Air Zoom Generation literally came and gone just like that from its release yesterday on Nike SNKRS. How many of you were lucky to get your hands on them?
Regardless to if we were able to get them or not, we have to take this as a positive. Reasoning being, this is the start to Nike Basketball officially starting to retro LeBron James’ signature shoes.
Today, Nike shares a look at some of the original designs of LeBron James’ first Nike signature shoe.
The partnership between LeBron James and Nike began over a decade ago with the iconic Air Zoom Generation. Recognized as LeBron’s debut signature shoe, the Air Zoom Generation kicked off an extensive line of innovative footwear.
The design was born from the minds of design veterans Tinker Hatfield, Eric Avar and Aaron Cooper. Cooper began to meet with LeBron early on to ensure his first shoe was exactly what was needed not only on-court, but also from an aesthetic standpoint.
“Within the first 15 minutes of meeting with LeBron I asked, ‘What is the most important performance factor for you on the basketball court?’ He said, “comfort.” This was a surprise for me and a delight because I never had an athlete put that at the top of their list.” Cooper reminisced. “So...