Nike will be celebrating the 20th Anniversary of the “What The Mercurial” Boot that made its debut back in 1998.
Twenty years later, that element of shock and awe hasn’t dissipated. After all, the Mercurial has regularly shifted and constantly evolved to follow through on the promise it was built to deliver: faster football. To do that — and to help athletes at all levels score countless goals — the boot has regularly broken, rebuilt and broken the mold.
The second What the Mercurial (following the initial 2016 release) is no exception. With the 2018 Mercurial Superfly 360, complete with advanced Flyknit as its base, the boot begins life at the pinnacle of football innovation. Though simple in its monochromatic aesthetic, the What the Mercurial also advances the Mercurial silo’s lineage of progressive graphic application.
The 20th anniversary What the Mercurial is packaged in a custom box complete with anniversary shoe bag. 1,998 pairs of What the Mercurial boots will be available. 20 pairs will release at NikeLab Milan on March 8th, while the remaining will launch March 12th on Nike.com and through select retailers.